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What “authorised seller” actually means

The phrase appears on a lot of ticket sites. Here is what it means on ours, and how to check it anywhere else.

2 September 20261 min read

In England it is a criminal offence to resell a football ticket without the authorisation of the club or the organiser. That single fact explains most of what is strange about buying football tickets online, and most of what separates one ticket site from another.

We are a primary seller. Every seat on this site comes from our own allocation, and every seat has exactly one price — the one you see. There is no marketplace here: no fan-to-fan listings, no seller ratings, no two people offering the same seat at different prices.

How to check any ticket site

Whoever you buy from, three questions settle it quickly.

  • Is the price the price? If a fee appears only at the final step, you were not shown the cost of the ticket.
  • Does the same seat have one price, or several? Several means you are on a resale marketplace, whatever the homepage says.
  • Does the site tell you where you are sitting before you pay? Block, row and seat should be settled at the point of purchase, not afterwards.

None of this makes a resale site illegitimate on its own. It does tell you what you are buying, which is the part worth knowing before your card is out.

Why we show fees before checkout

Because a price that changes on the last screen is not a price. Everything payable is on the seat map and on the basket bar, and the total you are shown when you choose your seats is the total you are charged.

Published 2 September 2026 by Jacombs Tickets.